Chances are that you’re being inundated with hype about SEO for your website. PPC is on your radar, but you probably aren’t really clear on the differences, and the pros and the cons. No worries.
Both of these online marketing tools are valuable in delivering enhanced search engine rankings, and they each have their place in establishing and growing your online presence. But for the purposes of this section, we will be educating you on the value of Pay-Per-Click (PPC) Advertising.
PPC is a marketing tool that delivers results quite rapidly. It operates differently than Search Engine Optimization, though not in opposition to that organic approach.
Basically, where potential customers are online searching for your services and/or products, you pay to direct them to your website. Essentially, you are paying for online leads.
Some people confuse PPC advertising with Google AdWords. This is understandable since Google AdWords is the largest and most popular form of PPC advertising. To appear in Google searches via PPC, you will need to use Google’s AdWords service.
PPC as Part of Your St. Louis Internet Marketing Strategy PPC advertising can be an integral part of your overall online marketing strategy. It works fast and delivers valuable data and info that is helpful in determining the best focus for your other marketing channels.
The smart option is to view PPC advertising as one of several tools in your bag. It can help grow your business, but a comprehensive strategy is best for enhancing your online presence and delivering results.
Because you pay for clicks, it’s easy to get the impression that more traffic is your goal, but that’s a very narrow game plan. Your true objective is more conversions.
This means that the people who are directed to your site actually become customers, clients or leads by making a purchase or taking other specific action that you are seeking. Concentrate on the steps necessary to achieve these conversions.
Identifying and using the most relevant keywords is at the heart of a successful PPC campaign. This is an ongoing, time consuming job that delivers valuable information as well as increased traffic. Your keyword lists should reflect the following:
This is often determined by very narrow, focused searches, and incorporates the use of long-tail keywords. Another benefit to this is lower costs per click for these less competitive keywords, making your return on investment that much higher.
Your PPC Ad’s appearance in search engine results relies on more than just price. Google rewards the quality of your ad as well. A popular, high-quality ad that performs well creates greater click-through rates and leads to more conversions. Winning Ad Features
The landing page is the page on your website where your PPC ad directs your visitor, and is therefore vital in converting clicks into sales or qualified leads. A successful landing page must incorporate these features:
Choosing who designs and manages your PPC Ad Program is crucial to the development of an effective campaign. Your candidate will be responsible for successfully incorporating all of the features we have discussed.
At ZioSolutions, we are proud of our reputation in this area and our commitment to exemplary service. Our team delivers on these vital responsibilities.
With Pay per Click Management, your PPC Advertising is guaranteed to target specific customers and gain traffic to your business.
With targeted viewers and extensive keyword research, Pay per Click advertising can increase your return on investment.
Pay per Click advertising targets online viewers searching for exactly what you have to offer. This ensures your website traffic is made up of ideal customers.
We have developed a rigorous and extensive PPC research process. Discover average keyword market value, how much your keywords will cost, how much they are worth and valuable new phrases to rank for.
We re-analyze your Pay per Click (PPC) advertising campaign on a weekly basis to encompass additional keyword research and adjust your keyword spending to ensure continued success.
We have developed an in-depth proprietary data analytics reporting system that allows you to see how your PPC management campaign statistics are doing and where your money is going.
Schedule an online introductory meeting today to learn more about ZioSolutions and how we will help you grow your St. Louis business.