Search engine optimization (SEO) is arguably the best long-term solution to having an on-going supply of website traffic and qualified leads.
Keyword research and targeting is critical to the success of any SEO campaign. You need to not only identify keywords and phrases which show potential, but ones that are realistically acquirable in your timeframe. We have the tools and expertise to provide and complete a comprehensive SEO strategy which includes both short and long-term goals to provide you both with quick wins and scaling traffic.
Regularly publishing content is crucial to not only continually showing your expertise to potential buyers, but for ranking in search engines and tracking customer interest as well.
We plan and publish all content around SEO targets and the Inbound Strategy to ensure everything is working towards your common goal. The content is professionally written and edited as well as SEO optimized
Social media is a growing platform that more and more businesses are using to interact and engage with current clients as well as potential leads.
We plan and schedule relevant articles and posts for your accounts to share across Twitter, Facebook, LinkedIn, and Google+ to promote engagment with your target audience.
Online advertising is a great way to get your brand and services recognized by new potential customers and extend your reach.
We handle the set up and management of your social media and pay-per-click ad campaigns so you can focus that time back into your sales process.
Conversion rate optimization refers to optimizing your site with a clear path from start to finish no matter which page you end up on.
Every page should have a clear direction or next step so that every vistor or lead has the best opportunity of moving along the buyer's journey. We ensure that your site is conversion rate optimized to put you in the best position for success.
A landing page is the page that a lead will click on after clicking on a CTA or ad for a service, content, or product offer.
The goal of this page is to get leads to fill out a form, providing valuable contact information, in exchange for some sort of value offer. We will keep track of how well the page is converting and make changes where necessary to ensure your pages are converting at a high efficiency.
Calls-to-Action, or CTA's, are an essential aspect of any site and are what allow leads to take next steps on your website. These are the images and or banner ads you will find that typically feature a button with clear action text to take a next step such as "Schedule a Consultation" or "Download Now".
Forms are what leads fill out after clicking on a CTA and arriving on a landing page in order to receieve their value offer. These are both essential to converting leads on your website.
Premium digital content is any form of downloadable content offers you provide on your site. This includes eBooks, whitepapers, checklists, etc.
We will provide you with digital content with your branding so you can start providing value to your leads and in exchange start capturing lead information and nurturing leads through the buyer's journey.
Lead nurturing is the process of helping guide leads through the buyer's journey with targeted content and solutions to any pain points they may be suffering from.
A great way to nurture leads is by setting up workflows that will send out nurturing emails or create a task to call a lead as a result of what is called a "trigger event" or when a lead performs a certain action such as downloading an eBook. We set up your workflows and set you up to nurture your leads.
CRM software is the best way to keep all of the information about your contacts in one place. You can record calls, create notes, and have certain information tracked automatically.
This will help you segment leads based on various contact properties and tasks performed to ensure you're targeting the right people in each step of your campaigns.
Email marketing is a crucial part to any business's marketing strategy as it's still one of the most widely used platforms today as nearly 95% of all consumers use email.
By using email automation you can better nurture leads and provide timely responses as the result of trigger events. We will set up your email automation and carry out your email campaign.
Scoring leads based on how far along they are in the buyer's journey will help you provide them with the most relevant content based on their needs.
Various contact properties and tasks performed will go into scoring your leads and this will help give you an idea of how close they are to converting into customers.