If you’re not a digital marketer or you don’t have a designated marketing team, search-engine-optimization (SEO) can seem like a foreign concept.
As something that can be difficult to grasp for someone not trained in online marketing, SEO may appear to be an unnecessary extra that large companies do.
But when you sit back and look at the ROI of companies that use SEO, there is no arguing that your business absolutely needs it.
SEO has the power to pull in new customers, attract new audiences, and develop new leads.Here are some of the reasons why you should be investing in an SEO strategy.
Most Customers Come from Search Engines
While classic word-of-mouth marketing still holds true, search engines are expanding the options of our customers and giving them more choices.
Instead of going to a business just because their friends or family liked it, customers now have the ability to research similar companies for themselves.
If you’re not using SEO, you’re not going to appear in their research – cutting you out of the competition for their business.
Although you may never know what customers you’re missing out on without an SEO strategy, your business may suffer because of it.
You may be thinking that SEO is an expensive process that isn’t going to get you any results, but the truth is just the opposite.
SEO helps you lay a strong foundation for all the other digital marketing efforts you may be completing, such as a social media strategy or pay-per-click (PPC) advertising campaign.
Each of these other strategies should be optimized for SEO, improving your chances of getting your information in front of the right audience.
If you don’t have a clear SEO strategy in place, your other marketing efforts will have a harder time attracting the same amount of new business.
Not Using SEO Can Hurt Your Image
While you may think of SEO as a way to improve your image and bring in new customers, not having SEO can actually have the opposite effect.
If you're not considering what your SEO strategy is, you could actually be driving potential customers away.
Because more and more individuals are turning to search engines to read reviews, get information, and make purchasing decisions, not appearing in those results could hurt your image.
If you don’t have reviews that the individual could read or helpful information to encourage them to make a purchase from you, you’re not only missing out on potential customers, you’re also hurting your authority and credibility.
If you don't have an SEO strategy, you will want to consider developing one as soon as you can. Search-engine-optimization is something that is becoming more and more necessary for businesses of all sizes.
With so many benefits that SEO can bring to you and your business, you're only hurting yourself if you choose not to optimize your presence online.