Every business owner should understand the value of their clients. They are the life of the business. To stay top of mind, it's important that you keep them engaged all the time.
However, most business owners don't know how to interactively engage with their clients, and instead largely the only interaction they have is at the time of sale.
The good news is with the emergence of technology, engaging with clients has never been easier. Here are nine ways you can spark engagement and interact with your clients.
1. Create a Forum
In a forum, you will not only engage with your clients, but you will offer them a platform through which they can interact with themselves.
Offer insights about your business, and you can gauge if they are satisfied or not. You can also inform them of new product lines and new information regarding the business interactively.
However, remember to have moderators in the forum who will provide help, answer questions, and ensure that it remains user friendly and informative.
2. Host Events
You can have both offline and online events in the form of conferences, webinars, networking events, and more. These events provide great opportunities to interact with your customers in real time.
They get the chance to ask you the questions they would otherwise have to ask over the phone or in an email.
If it's an online event such as webinar, you will engage with them sharing vital information and educating your audience about a given topic.
Look out for conferences related to your industry or consider hosting your own networking events. This will allow you interact with other thought leaders as well as potential customers.
3. Use Social Media
As of 2016, people are spending on average roughly 1 hour and 56 minutes each day on social media and that number is continuing to increase.
This means that if you want to get to where your customers are and interact with them; you have to spend time on Facebook, Twitter, Snapchat, Instagram and other sites.
Create these pages and begin posting and engaging with your customers. Developing a strong social media presence will prove invaluable.
4. Create Product Contests
Set up contests and giveaways to give your clients the chance at winning at winning free stuff or discounted services and products.
Everyone loves free stuff. Spark interest in your brand and reward customers for their participation.
You will also get a chance to get your business trending on social media, and will likely attract more people to take part in the contests.
For example, you could ask them to take creative photos or videos and tag your business. The person who gets the most likes or shares on social media could earn a voucher or a trip.
5. Use Calls-To-Action
Calls-to-action establish a clear next step whether it be on a page of your website or within an advertisement.
Visitors will see your CTA and be able to quickly take the next step whether it be downloading a content offer or scheduling a consultation.
6. Establish a Connection
Emotions play a big part in what and why a customer buys. Get to know your customers at a personal level.
Establish a voice as a brand or business and develop a connection a with your target audience. Make it clear what your mission is and share the story of how and why you got started.
Humanizing your business will allow your customers to relate and develop a connection with your brand.
Stay active, doing things such as commenting on their social posts and responding to feedback to let them know you're listening and that their voice matters.
7. Product and Company Tours
Now and then invite customers to your business not to sell to them but rather to take them around where the products come from.
Let them meet the team behind the scenes. Alternatively, you can prepare a tour and post a video on Facebook or YouTube. Customers will get an inside look at your company and at what goes on in your day-to-day.
8. Write Engaging Content
Create content that is informative, engaging, and share worthy. Write about your industry, new market trends, recent reports and more.
Remain educational in your approach and appeal to the topics your buyer personas are interested in. Provide useful information and solutions to potential pain points.
By creating quality content that resonates with your readers, your blog will begin driving more traffic to your website and in turn generate leads.
9. Embed a Chat System
Embedding a chat system will give your visitors a way to interact with your support team when visiting your website.
Your support team should be on standby to answer questions and respond to queries. It ensures that the client doesn't feel lost while navigating your website.
Customer interaction is a vital part of a business's success. Not only will it give you the chance to establish a connection with your customers, it will give you the opportunity to understand parts of your business that need your attention.
These are just some of the ways you can spark engagement and interaction with your customers. Get creative and find out what works best for you and your target audience.
I hope you found this information beneficial and feel free to comment down below any thoughts or questions you may have.