In July of 2015, YouTube CEO Susan Wojcicki dropped a serious statistics bomb on attendees at that year's VidCon.
As of that month, YouTube users were uploading 500 hours of video every minute, which was up from 300 hours a minute just 8 moths prior.
While YouTube has been mum on the issue since, forecast predictions estimate that by October of 2016, that number was up to 800 hours of video being uploaded every minute.
And that's just to YouTube alone. That's not counting the massive amounts of video uploads to other social media sites, including Facebook, Instagram and Twitter.
There is no doubt that video sells and that video is the hottest marketing trend on the horizon. But with 800 hours of video content being uploaded every minute, how do you ensure yours stands out from the crowd?Here are 5 key tips for planning and creating video content that will get noticed:
1. Hire Professionals
Probably one of the worst mistakes that businesses make is thinking that shooting a high quality video is easy simply because most people carry around high powered video cameras right in their pocket capable of shooting 4K video.
While you may see clever video shot by people with their cell phones every day, just remember, there are up to 800 hours of video being uploaded every single minute. The goal is to make yours stand out, not blend in.
If you want your video to stand out, consider enlisting the help of a professional to do it. Having said that, the term "professional" covers a lot of ground.
While you can expect to pay a few thousand dollars for a good, high quality video, you can spend $10,000 or more on something you literally could have shot yourself.
Make sure and contact several production companies, ask to see samples of their work and check references.
The great thing about the digital age is that while it may have a high cost to shoot a basic commercial, it used to cost far more to air it on the only outlet available: television.
Today, while you may still spend a few thousand dollars to have a video shot, it doesn't cost you anything to distribute it.
2. Tell a Story, Don't Sell a Product
Today's branding is all about creating connection with your consumers. People want to do more these days than just buy a great product, they want to know about the companies they are buying them from.
Like the old saying goes "a person may not remember what you said, but they will always remember how you made them feel."
Human beings connect with story and they will connect a good story to your brand. If you want to create something memorable, tell a great story.
This is also why you may want to hire professionals and make sure the professionals you hire are skilled storytellers, not just capable of operating a high-end camera.
Great stories have rhythm, timing, pacing, emotional highs and lows - and the best ones can be told in 30 seconds or less.
While you may opt for a 3-5 minute video, make sure that 3-5 minutes is chalk full of content that will keep your audience engaged, not wondering how much longer they have to sit through your video or end up closing it before it's done.
3. Choose a Mood or Tone that Aligns with Your Brand
It's unlikely that you will ever see a Nike commercial with women sitting around having a tea party or a beer commercial set at a funeral.
Unless, of course, the women all jump up, whip off their flowery dresses and set off for a run in their nike apparel, or funeral guests experience a touching moment over a beer.
Think of some adjectives that define your brand, such as bold, adventurous, playful, fun, steady, stable, weighty or serious and then design your video to match those adjectives.
4. Create Videos for Your Target Audience
While we all want the approval of our friends, family and peers, but creating a video your friends, family and peers approve of is probably not going to help you sell your product. Unless they are your target market.
Decide who you are marketing to and who you're not marketing to, and pay attention to what people in your target demographic have to say and how they react.
5. Don't Just Post It, Market It
Another rookie mistake too many companies make is thinking that if they make a great video, they can just post it and masses of people will suddenly come running to their computers and mobile screens to watch it. Some people buy a single lottery ticket and win millions, too.
The same way a video is meant to market your company, you have to market your video. Social media helps a lot because for a very small fee, they will make sure it ends up in the feeds of your target demographic.
Don't be afraid to relentlessly enlist the aid of employees, friends, family, clients and anyone else you can think of to post and share online.
If you've paid the money to have a professional or put in the time yourself, to have a high-quality video made that people actually like, this shouldn't be too hard.