Inbound Marketing Blog

Educational blog articles around inbound marketing.

What is Pay-Per-Click Advertising? Is it Right for Your Business?

ZioSolutions | Nov 08, 2017

Topics: Pay-Per-Click Advertising, Advertising

When you begin looking into online advertising for your business, one of the most popular options you'll find is pay-per-click (PPC) advertising.

Why Your Business Should Use PPC and Social Media Advertising

ZioSolutions | Sep 18, 2017

Topics: Social Media Advertising, Pay-Per-Click Advertising, Business Tips

Millions of internet users seek online solutions every day. Businesses are therefore taking advantage of the situation and acquiring new clients through advertisements on social media and search engines.

PPC Consultants: Top 5 Things to Look for in a PPC Consultant

ZioSolutions | Apr 03, 2017

Topics: Pay-Per-Click Advertising

Introduction: Pay-per-click (PPC) advertising campaigns rely on the effective development and placement of digital ads on websites and social media outlets, which only cost you money when they generate clicks.

Pay-Per-Click (PPC) Advertising: How to Improve Your Ad Campaigns

Nick Raineri | Mar 04, 2017

Topics: Generate Leads, Pay-Per-Click Advertising, Inbound Marketing

Introduction: Pay-per-click (PPC) advertising is a great method for getting quick wins and short-term results. You can either manage your ppc ad campaigns internally or gain assistance from a PPC consultant. Using PPC is essentially paying for leads from search engines.