Inbound Marketing Blog

Educational blog articles around inbound marketing.

How Marketing Teams Can Improve Processes Using Analytics

ZioSolutions | Sep 25, 2017

Topics: Analytics, Marketing Tips

Marketing analytics is the processes and tools used by marketers to determine the proficiency of their marketing methods.

How to Use Marketing Research and Analytics in Your Campaigns

ZioSolutions | Aug 14, 2017

Topics: Analytics, Marketing Tips

Very often the importance of marketing research and analytics in business campaigns is overlooked.

5 Things Analytics Could Teach You About Your Website

ZioSolutions | Nov 30, 2016

Topics: Website Traffic, Analytics, Search Engine Optimization (SEO)

Introduction: Analytics are a vital part to the growth of any business. With analytics you are able to see what’s working for your website and what’s not. Whether it be simply changing the color of a page or something more intensive, using analytics can help you make changes that will get your site going in the right ...