Inbound Marketing is growing more and more in terms of popularity. Numerous companies and businesses are finding success with implementing this strategy into their day-to-day business.
Outbound marketing by itself is a thing of the past and it is very clear why more and more businesses are switching as the results are speaking for themselves.Here are five reasons why your business should highly consider implementing inbound marketing:
1. Buyer Interest
Inbound Marketing focuses on gaining the interest of the customer. This is done by creating good quality content that will cause potential customers to want to learn more.
Instead of just feeling like another sale, the potential customer is able to establish a connection with your business and what you are about.
Establishing a connection is invaluable in a day and age where buyers go through 57% of the buying cycle on their own.
Once an interest is developed in your content (weekly blog post, webinar, e book, etc.), your audience will look forward to viewing your content and it will give them a reason to come back to your website time and time again.
Produce enough quality content and your audience will even begin to share your posts on social media and with friends.
If done right, overtime you will begin to see your website traffic grow as well as your potential leads. 54% more leads are generated using these tactics compared to traditional paid marketing.
2. Cost Efficiency
With inbound marketing you are focused on driving traffic to your website with good quality content.
This means you’re not spending money to acquire radio time, television time, and so on and so forth.
Outbound ads such as these can cost a pretty penny for a company as the average local television station charges up to $1500 for a 30 second ad while national television stations charge far more.
Creating good quality content can often times be done internally for a far more affordable price.
Using this sort of content marketing strategy is also said to generate 3 times the amount of leads while costing 62% less per lead as that of outbound marketing.
Numbers like these prove how cost efficient Inbound Marketing can really be and it’s no wonder why so many businesses are integrating this strategy as a result.
3. Social Media
It’s no question that the amount of social media users is continuing to rise. Nearly every type of buyer persona there is uses social media in some way, shape, or form.
By using inbound marketing tactics, you can help boost your presence on social media as well.
This is especially important when 55% of buyers use social media to inform themselves and 75% of buyers are likely to incorporate it into their buying process.
When creating your content be sure to include social media buttons so your audience can easily share content as they wish.
Once more and more people start to share your content on social media you will begin to see an increase in how many people that post is reaching.
With an increased reach comes an increased click rate. The more people that click on your article, the higher your traffic. The higher your traffic, the higher your amount of leads.
4. Search Engine Optimization
Search engine optimization or SEO, is vital to inbound marketing. SEO is the process that helps increase the amount of visitors to a website by getting it to rank higher in Google.
This includes keyword analysis, keyword targeting, backlinks, and more. Making use of SEO can take time, however it’s worth it in the end as nearly 80% of people ignore Google sponsored ads.
Content marketing and SEO go hand in hand. By making use of the two you are more apt to target keywords in which you wish to rank for.
Say you’re a construction company based out of St. Louis that wants to rank higher on Google. Now depending on your size targeting “construction” might not be that beneficial to you.
A more beneficial alternative might be something along the lines of “St. Louis construction” or “construction STL”.
This research and process will allow you to be more successful in reaching your keyword and ranking goals.
5. Small Business
Inbound marketing is especially effective with small businesses. This methodology allows these businesses to hold their own in their respective industry.
Creating a connection with your audience and consumer base can be the reason someone chooses your product or service over another company. Creating this connection is a main focus of inbound marketing.
For small businesses it can be hard to make your presence known. These days the best way to make your presence known is through your online presence.
It is becoming more and more standard that every business has a website and those that don’t are missing out on numerous opportunities. However, it’s not as simple as just having a website.
Having a good online presence takes a few things: a good quality website, SEO, dedication, and time.
A basis for a good quality website is one that is appealing, maintains functionality, is user friendly, and provides great content.
The content should be in cohesion with your SEO strategy. A best practice for this is to come up with a strategy personalized to your business first and then execute accordingly.
Inbound Marketing is proving to be a successful methodology for numerous reasons. It offers so many clear benefits and paves the way for exponential growth.
Why go out and try to acquire leads when you can instead get them to come to you. And not even just come to you, but want to come to you.
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