Network marketing and networking events are a common strategy for many businesses to branch out, pick the minds of experts and thought leaders in their field, get their brand recognized, and engage in and create new business relationships.
These events can range from small locally hosted meetups to large conferences, like HubSpot's Inbound, that attract people from all over the world.
Whatever the case or place may be, networking is something everyone can benefit from and should practice.
Here are some network marketing tips that can help you grow your business:
Create a Good First Impression
No matter what the situation is, first impressions are crucial. This is especially true when networking.
It's important that you get off on the right foot as this will make you more likely to stay at top of mind.
One easy way to make a good impression is simply by being polite. Let the conversation focus on them and what they're interested in.
People naturally enjoy talking about themselves and their own interests so allowing them the chance to do so will help show you're interested in them individually and not just their potential business.
Avoid Being "Salesy"
Along with being polite and creating a good first impression comes avoiding being "salesy".
Obviously, selling is a huge part of generating new business however, its a best practice to find out how you can provide value to your leads and show that you want to provide help.
Find out what pain points they might currently be struggling with or what things they feel they could be doing better.
Provide any helpful tips or insight regarding their situation. Doing so will portray yourself as a thought leader instead of a sales agent.
After doing so, feel free to answer any questions they may have about your business or services specifically and sell when the time is right.
Create Mutually Beneficial Relationships
Try to find relationships that have potential to be beneficial for all parties involved. Be realistic about what would be a good fit and what would not.
Can you provide them with real value? Do they have a problem you could help solve? Do they align with your ideal buyer persona?
What pain points of your own could they help you with? Could a potential partnership be formed? How would your two business benefit from working together?
These are all questions you should ask yourself and more during any networking opportunity. Not all people are going to be a good fit and that's okay, don't let that discourage you.
Even if someone isn't a good fit be sure to remain polite and try to provide help if you can. Maybe you have someone you could recommend them too or vice versa.
Bring Takeaways/Business Cards
A great way to get your brand and name out there at networking events is by offering some sort of takeaways. This could be in the form of worksheets, reports, merch, etc.
Whatever the takeaway may be, make sure it provides some sort of value to those who take it. This will resonate better with your leads while getting your brand recognized.
Also, be sure to keep business cards on you that way any leads generated at the event will have an easy way to contact you if they choose.
Be Sure to Follow Up
After the event is over and it's time to get back to work don't let yourself fall out of top of mind.
Be sure to follow up with your leads in a timely manner. This could be with a phone call, an email, etc. Whatever makes the most sense for you and the campaign you are running at the time.
This will cause your leads to be more likely to take action when they might not have otherwise.
Networking is practiced by business professionals day in and day out. Follow these tips to create or improve your own business network and start growing your business today.
I hope you found this information beneficial and feel free to comment down below any thoughts or questions you may have.