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How to Determine What Topics to Blog About for Your Business

By ZioSolutions

Before you begin creating content, it's important to outline what topics you will be writing about. With more and more content being generated each day to compete with, coming up with topics can be an overwhelming task .

Thankfully, you don't have to completely reinvent the wheel to produce quality blog posts. Though video content is very dominant today, people are still very receptive to high-quality blog posts that are relevant to their interest.

Here are some tips to help you determine what topics to blog about that encourage engagement and build thought leadership for your business.

Evaluate Past Content

Two Business Men Analyzing Content

When it comes to understanding what kinds of blog posts are going to resonate with your target audience, one of the best sources of insight is your own analytics.

Take a look at all of the content you've already produced and determine what's worked and what hasn't.

Even if your past content hasn't gotten the results you're looking for, you'll be able to see what type of content has performed the best and determine the areas of improvement.

After doing so, you can begin expanding on prior topics and content. Take into account any ways you can add to previous content in the form of adding more information or updating it to keep it relevant.

Consider if there's more direction you can branch off from previous topics as well. Perhaps there's more information or insight you could provide on a specific part of a previos piece of content that could warrant a new post.

Observe Your Competitor's Content

In addition to looking inwardly at your own content, you will also want to keep a steady eye on your competition as well. Rather than simply hoping to surpass your competitors, you can look at what content has performed well for them and see where you might be able to replicate their success.

If you notice that certain kinds of blog posts tend to get a lot of traction on other platforms, determine how you can put your own spin and creativity on it.

In addition to paying attention to the kind of blog posts your competitors are creating, pay attention to the sources they are referencing as well.

If your competitors link to valuable sources of credible information, those sources can be highly valuable for validating your own content as well.

By analyzing your competitor's content, not only will you see what works and what's popular, but you will see what kind of content and topics typically perform poorly as well. Be sure to take this in account when creating your own content.

Stay Up-To-Date with Industry News

Newspaper And Glasses On Desk

No matter what industry your business is in, news is an evergreen source of inspiration for your possible blog topics.

Generally, there is always something new happening in the economy or industry that affects your market in some way, and by being one of the first to report on this, you'll have a great chance at driving more traffic and shareability.

Linking to articles covering new happenings and findings in the industry can be a great way to add healthy SEO strength to your blog posts and website in general. For example, you could do this by linking to new statistics or reports from credible sources that are relevant to your post.

You could even break down a recent report or statistcs and give your take on how it effects processes and the industry as a whole moving forward. This will show you're up to date with what's happening as well as help portray you as a thought leader in your field.

Focus on Helping the Reader

No matter what it is you choose to blog about, always strive to provide value. Instead of selling yoru readers on a prodcut or service offer, determine what topics they are struggling with.

Ask yourself questions like:

  • "Why would someone read this article?"
  • "What value does it provide?"
  • "Does this help solve a common problem?"

By focusing your content on your reader's interests and being a source of help, your content will be more relevant and in turn your readers will be more likely to share and come back for more content in the future.


The competition for content on the web is growing everyday. With that being said, it's important to focus on topics that are relevant to your audience, becoming a source of help, and producing quality content.

As you produce more and more content, continue to look at what's working and how you can improve. By doing so, you will be well on your way to producing quality blog content for your business.

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I hope you found this information beneficial and feel free to comment down below any thoughts or questions you may have.

Topics: Content Marketing, Blogging, Business Tips