If you're a small business owner just getting started, it's important to know what steps to take to begin growing. Fortunately for you, there are many low cost and no cost ways to help your promote your business's growth.
All you need to make that happen is internet access, a willing attitude, and time to spend researching the best options for you. Through patience and perseverance, you'll begin growing your business in no time.
Here are nine ways small business owners can grow their business in 2017:
1. Get in the Know about SEO
Search engine optimization takes your business from obscurity and helps increase your ranking position in search engine results.
Through the use of keyword targeting, link building, and other SEO tactics, you will rank for different searches your customers conduct on Google, Bing, and other search engines.
The average customer typically doesn't scroll past the first page of results. If you want to draw traffic to your website and ultimately close new customers, you'll want to read up on and utilize SEO-based tools and tactics.
2. Produce Professional Marketing Materials
Using tools such as Microsoft's Publisher or Adobe's InDesign, create outstanding brochures, posters, banners, letterhead, and business cards that accurately reflect your business.
Make sure that branding remains consistent throughout. That way, when a person sees your marketing materials, they know it's your company and brand that is being offered.
3. Create Content with Value
Share unique blogs, articles, and an insider view of your business with your customers. Demonstrate why they need your products and services in their lives.
Be the authority figure that they come to when they need advice, want to learn about your industry's best practices, or are looking for insider information.
If the content you create consistently benefits the reader and showcases value, they'll be more likely to be a customer of yours for life. They'll see you as an expert and turn to your products and services for support. This type of loyalty is something to treasure as a small business owner.
4. Reply to Customers in a Timely Manner
There is nothing more disappointing than waiting on a reply from a business and not receiving it in a timely manner.
Even worse, sometimes they don't reply at all. No matter how hectic things are with your business when you're first starting it up, make sure to answer questions quickly and accurately.
Doing so will help you win over customers. They'll feel more confident buying from you because you took the time to tend to their inquiry and build confidence in your company.
5. Address Problems Immediately
A surefire way to let one problem snowball into a bad reputation is having customer service issues that don't get addressed.
Negative reviews spread like wildfire on the internet. Whether or not you've had the experience of dealing with an angry customer before, you sure don't want to start now.
With the attention of millions of virtual viewers, one dissatisfied voice causes a ripple effect. If someone voices their concerns, be sure to offer them a solution immediately.
It might not be the one that they want, but others will see you're listening to customer feedback and making an effort to resolve any issues.
6. Hire People Who Share Your Vision
When your employees are as passionate as you are about your business, it's hard to fail. They go above and beyond to meet and exceed your expectations.
They're the first to volunteer to do more because they see the value in your business. That is a truly wonderful and advantageous thing.
When your team is on the same page and invested in the vision of the company it shows. Make sure they accurately represent your business in the way they handle affairs.
7. Engage the Customer
Interacting with the customer in person and online helps establish a connection. It makes your business as a whole feel more personal.
Make sure to use personalization and context when addressing customers. Consider the things they tell you about their lives, their need for your products and services, and the challenges they face.
Doing so helps your business stand out in a sea of competitors. You'll be the first company they think of when they need to buy something.
8. Offer Value
When you make it apparent that your business has value, other people will notice it, too. They'll be the first to share their experience with family, friends, neighbors, and colleagues.
You'll benefit from word-of-mouth advertising because you've taken the time to add and showcase the value of the products and services you offer.
When you're good, you're golden. Keep this in mind when determining what to share with the public.
9. Make Room for Your Business to Grow
Scalability makes all the difference in whether or not your business can handle growth. If your small business suddenly takes off, do you have the resources needed to support these changes?
If you don't, you won't be able to support your growth. If you allow room for growth by optimizing processes and planning ahead, you'll be pleasantly surprised at your capability to support rapid growth.
I hope you found this information beneficial and feel free to comment down below any thoughts or questions you may have.