Having a good business website can help drive more conversions and offer information, while boosting sales simultaneously.
However, you may wonder why your own site isn’t creating enough traffic? Fortunately, for you and your business, in this guide, we will be going over seven ways you can drive more traffic to your business’s website.
Why is Website Traffic Important?
There’s no reason to think that having website traffic is unimportant. In fact, it’s a driving factor and indicator of your company’s growth. But, it can also help you:
- Create more leads and conversions
- Learn how well your marketing is doing
- Improve your search engine credibility
How to Get More Website Traffic
Believe it or not, there are over one billion websites operating across the world. Now, your first thought is all the competition that you’ll have to face, but not everyone is trying to attract the same audience.
Your main priority is to simply get more people, within your target audience, to visit your site and buy your products or services.
Here are 7 ways to drive more traffic to your business's website:
1. Use Social Media
Crafting great content is one thing, but finding people to share it with is another. In order to increase traffic to your company’s website, take advantage of social media platforms, such as Twitter, Facebook, etc. to promote your content.
Here’s some advice on the social media platforms you may end up using:
- Twitter: great for short blurbs and links
- Google+: ideal for promotion that will show up in personalized search results
- Instagram/Pinterest: perfect for image-heavy posts for B2C companies
The first step to using social media marketing to increase traffic is to create a strategy. Decide which platforms to use, what kind of content to post, how often to post, and more. You should also set goals for what you wish to accomplish with your marketing efforts.
2. Don’t Stop Blogging
Blogging is one of the most important driving factors to increasing traffic to your site. In fact, studies have shown that blogging a mere twice a week to 10 times a week can increase your site traffic 300 percent in under two months.
Starting a company blog is easy, but producing quality content takes time and effort. Make sure your content is relevant and will resonate with your target audience.
One great way to brainstorming content ideas is to think about questions that you are frequently asked by customers. Then, you can write blog posts answering those questions.
You should also switch up the type of content that you publish. You can post how-to articles, blogs, case studies, infographics, and more.
3. Write Enticing Headlines
Headlines are going to be your best friend when it comes to content. The headline is what will draw in new readers and encourage them to visit your website.
However, without a catchy or enticing headline, your blog post will most likely go by the wayside. This is why practicing headline writing is important.
To write a good headline, consider using these tips:
- Include an attractive adjective (easy, fun, essential)
- Try incorporating a number
- Add in call to action words (try this, increase, create)
- Make a promise to your readers to offer something of value
Accompany a top notch headline with a valuable post, and you'll be sure to resonate with your readers and drive traffic to your blog and website.
4. Use SEO to Optimize Views to Your Site
Search engine optimization involves so much more than just adding and targeting keywords. You should take full advantage of SEO tactics to optimize your website and increase the audience it attracts.
SEO helps increase your ranking potential, which means that your site will be exposed to a larger audience. Try out different software and tools, such as SEMrush to send you an SEO audit that explains what’s right and what needs to be fixed.
Consider hiring an SEO expert or company to help you improve your website as well. If you wish to learn more about SEO yourself, consider taking an online class or read a comprehensive how-to guide.
One of the most important parts of driving more traffic to your business’s website resides with SEO optimization.
5. Don’t Forget About Email Marketing
Often enough, businesses focus too much about increasing their website traffic with content that they forget about email marketing.
This powerful tool helps create an uptick in traffic by sending your audience weekly or monthly newsletters and updates.
However, just be careful not to send too many emails, or else this can seriously damage your company’s reputation, as well as your site traffic. Remain helpful in your approach and you will see the benefits email marketing can have.
You should also consider the effectiveness of word-of-mouth marketing, primarily from current customers.
6. Find a Partner in Your Industry
There are plenty of business partnership opportunities that you can take advantage of. One of the best ways you can utilize a business partnership is through collaboration marketing.
When using this type of marketing, you align your company’s resources and interests with that of another company to create marketing strategies that promote both of your businesses.
For example, if you run a dog walking company, you can strike a deal with a company that sells dog treats. Then, you can recommend their product to your clients and they can do the same for you.
However, it’s important that you not only find a business partner, but establish a working relationship with them as well.
Though it might seem obvious, advertising is one of the best ways to boost traffic to your website.
Consider using social media advertising, paid searches, and display advertising. These all offer great opportunities to attract new visitors, increase sales, and boost your brand.
Just make sure you adjust your advertising strategies based on what you wish to accomplish. Your goals may include simply boosting traffic or increasing conversions too.
Before you choose a paid advertising method, make sure you consider all the advantages and disadvantages associated with each method.
I hope you found this information beneficial and feel free to connect with us on social media with any thoughts or questions you may have.