As consumer behavior changes, you must change your marketing tactics to earn their attention, instead of demanding it with obtrusive ads.
Earning traffic from web-savvy individuals with these five inbound marketing tactics, will offer a better return on your investment than any outbound marketing tactics.
Websites optimized with keyword phrases that show buyer intent not only get more traffic, they get more qualified traffic.
Add words like "buy" or "clearance" to your product name to rank higher in searches where people have already decided to buy.
Ensure your website, any text and/or images, loads quickly and works with all browsers and on on all devices.
If it doesn't you'll have a high bounce rate and search engines will assume that your content isn't relevant to the keywords that people used to find your website.
Create a blog if you don't already have one, and then post consistently. For content, answer your customers frequently asked questions, one per post, in detail.
Posting industry related news that does not feature one of your competitors is also a good way to generate content, especially if you provide your own take on the matter.
3. Social Publishing
You don't have to have a presence on every social media platform; focus on the ones in which your target audience uses frequently.
Two or three of the most used platforms amongst your target audience is a good starting point.
Publish 100 percent original, engaging content that people have not seen before if you want your content shared.
Don't forget to optimize your content and your social profiles with keywords that consumers would use if they are interested in your product or service.
4 Content Marketing
Create content, such as infographics, podcasts or white papers, that offer valuable information and then promote it on social media, your website, and your blog.
When creating a content marketing campaign it is best to maintain an educational/informational format as that will attract more visitors to your site who will want to engage with your content.
5. Pay-Per-Click (PPC)
Pay-per-click ads, if done right, should earn you more in revenue than you pay in clicks. Use dedicated landing pages to ensure each visitor lands on a page that is highly relevant to your ad copy.
PPC is especially helpful for driving qualified leads to new websites and for time-sensitive offers, such as hotel rooms for visitors to an upcoming event.
Use these tactics and you will spend less for each new lead, in addition to realizing long-term benefits that you can't get with outbound marketing tactics alone.