Inbound Marketing Blog

Educational blog articles around inbound marketing.

5 Tips on Using Pay-Per-Click (PPC) Advertising

By ZioSolutions


Advertising and promotion are key factors in establishing a good market amongst your competitors.

It helps enhance one's sales as well as establish one's products, services, and brand in the market.

Therefore, this has to be done with the application of the best strategies to be productive and effective in both the short-run and the long-run.

Inbound marketing has played a great role in today's marketing and greatly influenced sales over the past years.

Pay-Per-Click Advertising

Pay-per-click (PPC) is an advertising platform where you only pay when people click on your links.

The number of views will attract a fee; which varies depending on the markets competitiveness.

However, make sure that the fee is worthwhile and will translate into sales, subscriptions or whatever other reasons you are paying for the service.

1. Establish the Objective

Dart Hits Bullseye

It's important to clearly define what you are trying to achieve before deciding on the advertisement.

The objective of your advertisement could range from, driving traffic to your site, to the selling of products and services.

Along with setting your objective, it's best to determine the amount of money you are willing to spend and set your budget.

2. Select a Search Engine

This is dependent on the most used search engine and which has a higher popularity amongst your target audience.

Selecting the right search engine will increase the success of your advertisement. Create an account and then begin taking the next steps for your pay-per-click campaign.

3. Choice of Keywords

Keywords play a great role in enticing people to notice your advert. Different keywords attract different viewers. At the same time, they play quite a significant role in your advertisement.

You could experiment with different words, phrases, and abbreviations as to see that which best suits the customers you are targeting.

4. Be Persuasive

Persuasive Man With Outstretched Hand

The aim of your advertisement is to attract people to your website. A short description is found with your link.

It's important that this description is good enough to catch people's attention and to make them want to visit your site and make a purchase or a subscription.

The amount of traffic and engagement you drive to your site will determine how successful your campaign is.

5. Link to a Landing Page

When advertising about a product or offer it's good to link to a landing page. This will give your visitors a chance to take action and help increase your close rate.

If you're linking to a home page or any other page that's not relevant to that offer, it's likely that your bounce rate will be higher and you won't see as much engagement.


Advertising creates awareness to potential clients about a product or service. Take time to explain more about the product and how they can access it.

The quality of content plays a big role in inbound marketing, and it's the determinate of whether your objective will be met.

Choose the advertising mode wisely and the content even better so as to achieve your set objectives.

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I hope you found this information beneficial and feel free to comment down below any thoughts or questions you may have.

Topics: Attracting Visitors, Pay-Per-Click Advertising, Inbound Marketing