With the ever increasing amount of websites on the internet today, starting and succeeding with a small online business may seem impossible.
However, the majority of websites out there don't receive the amount of visits they would like. By making use of SEO you can ensure you don't fall into that category.
The gap between business success and invisibility depends largely on search engine optimization (SEO).
This more than any other marketing method can help you attract the type of targeted traffic you need to gather and convert leads, build your reputation and your email list, and grow your business.
Here are five reasons why small business owners should implement SEO:
1. Improve Ranking in Search Engines
Search engine optimization is all about getting your website near or at the top of the first page of search engine results for a targeted phrase or long tail keyword.
Achieving a high ranking means your company will show up right away for anyone specifically interested in your niche, service, or product line.
Google alone gets over 3.5 million searches per day. According to a 2016 study by Advanced Web Ranking, the top position got approximately 28% of the clicks and the second position got about 13%.
By the time you reach the seventh ranking site, the click through rate dwindles to less than 2%. It's easy to see how getting into the first few results for a keyword can lead to greater success.
How do you get there? SEO.
Through a series of on-site and off-site optimization practices, your website can move up the ranks for specific keyword phrases.
Find out which terms your ideal audience uses the most, and then begin targeting those keywords. Prioritize your targets based on a combination of keyword difficulty (how hard it is to rank for) and search volume.
2. Boost Targeted Organic Traffic
As shown above, more people click on the top results in search engines than ones farther down the page. However, that isn't the complete story of how SEO can boost website traffic for smaller companies. Optimization isn't just about using the right keywords.
What is targeted organic traffic? It all starts with you identifying your target audience or ideal customer. This is the person who is most likely to hire you to perform a service or buy one of your products. It's a lot easier to convert someone who's interested and wants to buy.
Once you identify the keywords this person will most likely use, implement an organized and expansive campaign using all the best SEO practices.
Google and the other major search engines have complicated systems for finding, scanning, and ranking websites.
These algorithms are constantly changing and improving their ability to put sites of value to people on top of the results.
Search engine optimization combines content development, site or page design elements, and linking strategies to facilitate this process. Multiple factors go into this, and to see optimal success requires a combination and overall SEO strategy.
3. Attract the Massive Mobile User Base
Every year since the launch of the smartphone, people have been increasingly using mobile to search and surf the web.
In 2016, mobile searches first overtook desktop searches across the net. With the busy, on-the-go lifestyles most people have, optimizing your web pages for mobile access is essential for now and future success.
Besides picking a responsive website design, there are certain optimization practices ideal for mobile development.
Pages, elements, and graphics must load quickly. While this is true no matter what machine a site loads on, even the best 4G networks are slower than the high-powered cable or fiber optic home or office connections.
Keep usability high. Forget massive menus stuffed with keyword labels. Focus on the most important for a mobile audience. These frequently include location-based phrases if you operate a brick and mortar business.
4. SEO is Evergreen and Scaleable
Although Google changes its algorithms that determine how sites are ranked, the general trend is toward more user value.
Proper keywords used responsively and unobtrusively add interest to your website and blog content.
Optimized graphics, video, and audio files allow access to your quality information, entertainment, or offers. Giving people something they value will never go out of style.
Besides expected continuance into the far future, SEO efforts can expand as needed as your business grows.
The practices that put one page above the fold on the first page of Google can help to put another page up there as well.
The SEO practices you implement today, will continue to have positive effects well into the future.
5. Your Competitors Are Doing It
If you want to attract more customers and clients, you need to beat out your competition. Outranking them in search results will help you potentially close business you otherwise wouldn't.
Analyzing the competition gives your company a load of information about great optimization methods as well.
Where do they use keywords? How often on each page? What keywords are they targeting? While you don't want to mimic directly what your competitors doing, studying their habits and seeing what has worked for them will give you a foundation to build off of.
Small business owners who implement and stay on top of their SEO efforts are more likely to rank higher in the search results, attract more organic traffic, and take advantage of the new explosion of mobile use when it comes to researching and doing business. SEO is the cornerstone of small business success online.
I hope you found this information beneficial and feel free to connect with us on social media with any thoughts or questions you may have.