As far as online marketing techniques go, content marketing is one of the best. It can help your business succeed in a number of ways from increasing organic traffic to generating leads.
However, not everyone is on board with the idea of content marketing, so here are some statistics that help prove the value of content as a marketing strategy.
35 Content Marketing Statistics
1. 200 Million
That's the number of people that are using ad blockers right now, which also means that's the number of people that will never see your ads, should you opt for paid advertisements.
Those who focus on their core content and constantly deliver high-quality resources that deliver exactly what readers are looking for experience 7.8 times more site traffic than people who are considered "non-leaders" in this area.
The number of marketers that believe personalized content attracts customers and helps them remember a brand is 56%. The fact that information is tailored to individuals helps them personally engage and identify with your company.
4. 37 Seconds
While "skimmable" content may generate more page views, research consistently shows that more and more people are actually reading the content that you deliver, which is all the more reason to focus on crafting high-quality resources.
The number of B2B marketers that have set out to create more content in 2017 compared to 2016.
Along with being cheaper than outbound marketing, the amount of leads content marketing generates is three times higher.
The number of B2B marketers who use content marketing as a part of their core strategy.
It should come as no surprise that the leads who identify with your content are more likely to convert. In fact, they are six-times as likely to do just that.
E-mail is still the crown jewel of any content marketing strategy. Recent reports indicate that for every 1$ spent on email marketing, the ROI is $38. How's that for return-on-investment?
Most B2B marketers use a number of different strategies in order to attain the maximum amount of results, with some using upwards of thirteen different tactics. Making the most of all available distribution channels is the key to unlocking the maximum amount of traffic.
The percentage of marketers striving to learn how to align their content marketing efforts with the buyer's journey.
In order to stay current with the competition, your content has to be relevant, which means regularly updating your site. 60% of marketers agree with this principle, crafting at least one unique piece every single day.
A well-crafted content marketing strategy is one in which the company continually gives and offers value to potential customers, rather than always asking them for things. At least 42% of all B2B marketers claim that they are effective at delivering content in a way that generates results.
Consumers are increasingly looking towards brands that identify with them on a personal basis, and that includes the content that is marketed on their site. 78% of customers believe strongly that custom content is invaluable in helping craft those relationships.
Not only is this the number of consumers that believe custom content is important, but 78% also represents the number of Chief Marketing Officers that believe it's the wave of the future, and should be a focus of their companies moving forward.
Aberdeen found that companies who made content marketing a focal point of their business, averaged a six-times multiple in conversion rates.
The percentage of total budget that top B2B marketers spend on their content marketing efforts.
Out of all online marketers, 58% claimed that "original written content" is the most important part of their marketing, higher than both video and graphics.
While magazines may have been an effective advertising technique in the past, 72% of marketers now think that branded content is far more effective, generating more leads and conversions.
Not only does content beat out magazines, but 69% of marketers believe it to be better than even the best of direct mail campaigns.
More than half of the top marketers understand the value of re purposing their most valuable content into bite-sized portions, such as videos, podcasts, or e-books, creating several different streams of revenue.
This is the number of people that are crafting more content than they did even one year ago, focusing on high-quality content that provides value and generates conversions.
The percentage of marketers that have seen a positive return-on-investment (ROI) from their usage of inbound marketing tactics.
The top vehicle for content marketing delivery? Social media, by a long shot. 87% of marketers use social media as their top platform for sharing and promoting new content.
While blogging is an essential part of any content marketing strategy, 73% of B2B marketers utilize case studies as well.
Original written content is the key to constant traffic from new and existing subscribers, and 81% of marketers plan to increase their use of it.
This is the percentage increase of infographic usage from KISSmetrics' blog after one year, which drove traffic from 0 to 350,000 visitors per month.
The demand for infographics has skyrocketed nearly 800% in the past year alone.
This is the number of B2B marketers who use LinkedIn to distribute their content, making it a top choice for professional-style content.
In addition to LinkedIn and other social media channels, 73% of B2B marketers also utilize YouTube for their content distribution.
The amount of people who have started consuming content on their mobile devices has increased by 10%, and continues to grow, so make sure your site is optimized for mobile.
The field is still wide open on content marketing, as 44% of marketers claim producing new content is their biggest challenge.
33. 1 in 10
The number of blog posts that are compounding, or in other words, blog posts that increase in traffic over time due to organic search.
The percentage of overall traffic generated from blog posts that are compounding.
This is the number of business bloggers that are gaining at least 5% of their corporate web site's traffic from their blog.