Blogging is an essential part of content and inbound marketing. Your blog is a great way to attract visitors to your website, engage with your audience, and provide helpful information.
Not to mention the significant ranking benefits it can have. With that being said, it's no secret that some people do it better than others.Here's a list of 15 of the best inbound marketing blogs you should be following:
About the Blog: HubSpot, who is practically the founder of inbound marketing, has a terrific marketing blog. Covering topics from lead generation to email marketing and anything and everything that is inbound.
I’ve found myself coming back to their blog day in and day out to see what piece of helpful information they put out next.
Favorite Recent Article: Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way by Lindsay Kolowich
About the Blog: Impact comes out with new and exciting content on a daily basis. Their articles feature stats, tips, examples and more.
This really is a great place to find the latest in inbound marketing, sales, design, and conversion rate optimization.
Favorite Recent Article: 24 Little-Known Blogging Statistics to Help Shape Your Strategy in 2017 by Ramona Sukhraj
About the Blog: SmartBug Media features a unique visual layout that fits perfectly with the feel of their site. The main topic of their blog is Inbound Marketing 101.
This topic features their "This Week in Inbound" posts that go over various tips and topics that any inbound marketer could benefit from reading.
Favorite Recent Article: This Week in Inbound: Twitter Goes Live by Kristin Lisak
About the Blog: If you're wanting help with SEO than look no further. Brian Dean of backlinko is your guy.
Brian's posts are typically longer form and provide a ton of useful information regarding SEO with guides, data, and case studies.
He is also very active in the comment section and responds to the majority of, if not all, questions and responses. Which is impressive for a blog that gets the kind of engagement that Backlinko's does.
Favorite Recent Article: Video SEO: The Definitive Guide by Brain Dean
About the Blog: When the New York Times best selling author, Neil Patel isn't guest posting for another blog, he's publishing great quality content on Quicksprout.
Content marketing, SEO, advertising, social media tips and more. This blog features it all. Neil is about as sure-fire of a thought leader as they come in inbound marketing.
Favorite Recent Article: How to Get Your Boss to Invest More Money in Content Marketing This Year by Neil Patel
About the Blog: BluLeadz does a good job of positioning their blog around helping the reader.
Their posts typically provide tips and advice around all things inbound by answering common questions, sharing helpful tools, and more.
Favorite Recent Article: 4 Must-Know Video Hacks for Boring Industries by Alex Dunn
About the Blog: Copyblogger's blog is a great resource for articles and topics dealing with content marketing.
This being the main focus of their blog, they cover all the ins and outs and have been one of my go to sources as a result.
Favorite Recent Article: The Subterranean Foundations of Any Good Content Marketing Strategy by Robert Bruce
About the Blog: Moz's blog is another great place to go for help and advice with SEO. Local, basic, advanced, etc. the team over at Moz has you covered.
One of my favorite parts of this blog is their Whiteboard Fridays. These are usually done by Rand Fishkin and are always worth the read/watch.
Favorite Recent Article: What Links Can You Get That Comply with Google’s Guidelines? – Whiteboard Friday by Marie Haynes
About the Blog: There's a reason Jeff Bullas's blog has been featured in Forbes, Inc, The New York Times, and The Huffington Post.
This blog continues to produce share worthy content day in and day out and features numerous guest authors from all over the web.
Favorite Recent Article: 5 Writing Principles That Will Make Your Content Go Viral by Emily Johnson
About the Blog: Social Media Examiner is what comes to mind when you think of a catchall social media blog.
Many marketers and everyday people alike use this blog as a primary source for their social media knowledge.
With how rapidly social media is growing as a platform and the potential reach it provides, this is a blog that should be on every marketer's radar.
Favorite Recent Article: 5 Ways to Sell More Products via Social Media by Alex York
About the Blog: Kuno Creative's Brand & Capture blog is another great example of an overall inbound marketing blog.
Following the common theme, they help their readers by publishing quality content and providing insight around various inbound marketing topics.
Also, due to their work with health care companies, they have a topic that focuses on the combination of the two.
Favorite Recent Article: The Future of Content Marketing: 7 Predictions You Need to Know by Carrie Dagenhard
About the Blog: The Kissmetrics blog features comprehensive posts about analytics, marketing and testing.
These posts maintain a clear focus and are published in a simple, yet effective manner. This straightforward approach makes it easy to read and find what you're looking for.
Favorite Recent Article: Which Marketing Channels Are Worth Focusing On in 2017? By Sherice Jacob
About the Blog: Marketing Land is always publishing fresh new content across a variety of topics. On average they post roughly 54 stories a week.
Along with their posts about inbound marketing, Marketing Land features a lot of interesting articles that relate marketing to the everyday world by providing real life examples and marketing news.
Favorite Recent Article: 7-Easy Wins to Add to Your Email Marketing To-Do List by Chad White
About the Blog: I couldn't make this list without including Top Rank. Their name says it all. They give top-notch how-to's over several topics including: content marketing, digital marketing, social media marketing, and more.
Favorite Recent Article: Working Together in Perfect Harmony: Digital Advertising + Content Marketing by Caitlin Burgess
About the Blog: Content Marketing Institute is amongst the head of the pack for blogs focused on content marketing.
They're team excels at approaching this topic from different angles and can get you to think of and see content marketing in ways you haven't before.
Favorite Recent Article: The 7 Traits of Successful Content Marketers by Joe Pulizzi
Be sure to pay these blogs a visit if you haven't already. I hope you find them as helpful as I do. While you're at it, stop by our own inbound marketing blog and check out our other posts.
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I hope you found this information beneficial and feel free to comment down below any thoughts or questions you may have.