Google Adwords PPC

Our four step service ensures success.

Research

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Setup

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Management

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Reporting

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Comprehensive Research

Every Successful Campaign Begins With Research

Comprehensive research is vital to managing a successful Google Adwords pay-per-click (PPC) campaign. We utilize the following to provide our advertising team (and yourself) with the best chances possible to have a positive return out the gate:

  • Industry Benchmarking
  • Competitor Analysis
  • Geolocation Segmentation
  • Website Readiness Reporting
  • Keyword Research

Thorough Setup

A Proper Setup Sets The Tone Of On-Going Success

The quality of the initial setup of a Google Adwords campaign will make the difference between seeing Month 1 return or a 6 Month loss. Our pay-per-click setup includes the following:

  • Campaign creation & settings optimization
  • The creation of multiple adgroups segmented by keyword targeting
  • A minimum of 4 ads in each adgroup
  • The implementation of:
    • Call Extensions
    • Location Extensions
    • Ad Callouts
    • Message Extensions
    • Structure Snippet Extensions
  • The proper addition of broad, phrase, and exact match keywords with ideal max bid seperation

Daily Management & Adjustments

The Setup Is Just The Beginning - Success Takes Work

Many marketers and businesses alike make the mistake of treating Google Adwords as a "set it and forget it" type platform. This is one of the biggest mistakes you can make and can lead to massive losses over time. We are in your account daily completing the following:

  • Search term analysis and negation or addition
  • Quality score monitoring
  • Bid adjustments
  • Click-through-rate (CTR) and Avg. position analysis and strategy
  • Adgroup seperation
  • Keyword additions

Detailed ROI Reporting

Watch Your Return Scale - Month-Over-Month Comparisons

We treat your money as in investment into the future of your business. Like any good investment, you need to see exactly what you're getting for your money. We provide detailed ROI reporting to give you the peace of mind of seeing a dollar well spent. This reporting is 100% transparent and the same month-over-month. We don't adjust it to make ourselves look better or hide negative results as some competitors do. You will receive monthly reporting showing:

  • Terms which were searched when your ads were clicked
  • Value metrics:
    • Cost
    • Impressions
    • Clicks
    • Phone Calls
    • Phone Impressions
    • Cost-Per-Click (CPC)
    • Market Share